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Erik Baskin
Founder, Financial Planner


In 2018, after graduating the U.S. Air Force Academy with an Economics degree, I began my professional career as a hospital administrator. As I was sitting in my apartment in Cheyenne, Wyoming I quickly realized that the military wasn't going to be a career for me. I was captain of a Division I hockey team in college, and I still had that competitive drive that I needed to harness into something. I knew that I wanted to start a business, I just didn't know what yet.


For the next 9 months, I binged business and entrepreneurship books and researched business ideas. One book in particular called the $100 Startup by Chris Guillebeau said that you should find something that people naturally come to you for, and something that you are passionate about. This was my lightbulb moment. For me, that thing has always been investing and personal finance. I was always interested in the stock market, and many times found myself in conversations giving people finance pointers.


From there on out, I was dead set on building a financial planning firm to help people align their money with their values. I began building Baskin Financial Planning in early 2019 while getting my MBA and passing the CFP exam, finally launching the business in 2021 all while serving on Active Duty. 


When I'm not busy building financial plans, I keep busy by spending time with my wife Shelley and my two Greyhounds Rafa and Poppy, coaching hockey, working out, playing golf, hunting, going to country concerts, or reading a book on my favorite subject- personal finance. 


- B.S., Economics, U.S. Air Force Academy

- MBA, Finance, University of Nebraska

- FINRA Series 65 Licensed

- Candidate for CFP® certification

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